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While some only see the bad, Dave's Killer Bread sees and delivers the good in their bread, people and communities in need. This campaign mirrors peoples' initial bias and flips them on their head. Using imagery and actions initially seen as "bad" to highlight the good.

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FILM

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OOH

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TRANSIT

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SOCIAL MEDIA

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GIVEAWAY

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SAMPLING EVENT

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PACKAGING

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CSR

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