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(Jessie) Jihyn lEE

artist/art director.

 It's not easy for Second Cup being in the spotlight. Besides, people don't like the name. They can easily associate the name with "the substitute of something." since it's not "the first cup." Second Cup is a forgotten Canadian coffee house.

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OOH

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Transit

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print

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Stunt

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guerilla

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Ambient

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Social media

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APP

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