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Fin Christoforidis

aspiring art director

Though we don't realize it, we no longer have a need for a traditional bank. What we are looking for is an entirely new type of bank. A bank that makes use of the mobile technology that is available today.

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OOH

The best way to get people to see your ad?

Make it almost impossible to read. 

(And give them $5 for signing up with you)

People can place their phones on NFC enabled stands, which will open the phone's camera, and reflect the ad, to make it readable. 

These executions will be placed in areas where traditional banks are located.

By getting people to look at our ad on their phones, we can give them a direct call to action to download our app right then and there, and get 5$ from us.

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AMBIENT

STUNT

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TRANSIT

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PRINT

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SOCIAL MEDIA

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csr

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