OCAD U's Advertising program is built to create strong creatives who are
ready for the real world. A brand new approach to the program has developed students with finessed craft and strategy. With one term of independent thesis and one term of client-consulted work, students came out with strong portfolios and even stronger personalities.
This was a chance for passion projects. Each student created a campaign for
the company of their choice and worked to answer an existing problem. They were pushed to create a well rounded and strategic campaign, highlighting their strengths and abilities.
This is a chance to test your strength for the real world. Students formed
their own creative teams and were assigned briefs from two real-life clients. Over the next few months, they met with their profs and the clients to finesse a well planned, creative campaign that answered to the brief. They presented these campaigns to a panel of judges. The top ideas won the honor and the potential of connecting with real clients and industry professionals.