The Final Presentations
Thursday, April 12th marked the moment of truth. Our soon to be grads presented both their individual and group thesis works to the public alongside some of Canada's top creative directors in the advertising industry for a night filled with intrigue and anticipation.
Based on a fair and democratic point system, the selection of both individual thesis and industry work was culled to final Masters. The amount of exceptional and diverse campaigns made choosing our top 12 finalists especially difficult. In the end, our judges just had to be a little extra choosy.
For our individual thesis masters, We had campaigns that chose to solve transportation issues, some that decided to reinvent iconic brands and bring them to the 21st century, many that advocated for notable causes, while others chose to turn something local into something bigger. Each brought something different to the table but every one of our thesis campaigns was notable in their own special way.
For the past 3 months, teams of ten were formed to do a pitch for 2 client briefs. The first brief saw teams creating a campaign to make in the know millennials discover and be apart of the the mysterious world of Apothic Red wine, while the other saw them step into a marketers mindset to create a campaign for sponsorshipX; a sponsorship marketing event that takes the conference outside of the banquet hall and into an experience based adventure every year.
The contrast in the clients provided an opportunity for us to go beyond our limits and into a new world of thinking and learning which is reflected in the works we presented.
Berkly Foster - Greyhound
Alana Ratcliff-Lake - Pokemon Go
Ninet Moon - Melona
Danielle Fobert - American Muscle
Brandon Baldassarre - Reid's Dairy
Vibeke Silverthorne - Glad Day Bookshop Ishleen Singh - Laura Secord
Alexandra McGuirk-Penedo - BirdSafe
Madison DeBeaulieu - Elizabeth Arden
Ivana Atlija - BMV Bookstore
Ray Zhang - BikeShare
Parker GN - Not For Function
On April 5- our shortlisting judges were,
Brand Strategist, Previously at McCain
VP Creative Director at Havas Canada.
Executive Creative Director at KBS Canada
Alexandra (Alita) González-Vučina
Creative Director Design, Cossette
Creative Director, Beehive Design
Simon Craig and Jean Paul Gravine
Co-Creative Directors at send+receive
On April 12- our judges were,
Legendary Advertising icon
Partner, Creative Director, ReThink
Co-Founder at The Garden
Partner, VP, Executive Creative Director at lg2
VP, Creative Director at JWT Worldwide
Chief Creative Officer at Edelman
FINAL RESULTS: Industry
Winner for Best Campaign,
Winner for Best Campaign,
Apothic Red Wine
Berkly Foster Taha Meaghan Harris Parker Galbraith-Nolan
Drishti Patel Sidney Gagné Vibeke Silverthorne Ishleen Singh